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My Favorite Social Media Tools

Social Media: Sigh. We know we need to do it in order to build our author platforms so we can get agents and book deals and make money selling those books, but it can be exhausting. And it never ends. You tweet and you post and you circle and you link and you connect and […]

Hottest Social Networks of 2014

 

 

In 2012, Twitter and Pinterest rose to prominence, and Facebook bought Instagram and went public. In 2013, Twitter released Vine and went public, Google+ starting gaining traction, and SnapChat turned down a $3 billion offer from Facebook. What will 2014 bring?

 

1. Google+, Google+, Google+

2014 is going to be all […]

How NOT to Promote Your Book

Don’t do this to your friends

 

 

 

 

 

 

Here’s a common scenario.

I say to a friend, “I wonder what Sarah is up to. I haven’t heard from her since we were in that writers’ group three years ago.”

Friend: “I haven’t heard from her either. I googled her once, […]

How Much Should You Share Online?

The leak of the NSA’s Prism program has everyone thinking about online privacy. In addition to wondering whether your emails to your grandmother are being monitored by the government, you need to think about how much is safe to share on social media networks. The New York Times rule (“Don’t do anything […]

How to Convert Your Followers into 1000 True Fans

If you’ve been reading blogs for a while, you have probably come across the term “1000 true fans.” Kevin Kelly first wrote about this idea on his blog Technium. The number 1000 is an estimate, of course, but the rationale goes that all you need to succeed in your field are 1000 true fans, […]

Social Media: How to Avoid Burnout

Happy 2013!

If you’re an astute Writerland reader, you noticed that I took a break from social media over the holidays. I didn’t blog, I didn’t tweet, I didn’t Facebook or Google+ or pin. I played Angry Birds (the board game, not the iPhone app), Rush Hour, and Munchkin, I solved the Perplexus Rookie […]

Facebook: Will You Pay To Play?

If you have a professional Facebook page, you’re probably familiar with Promoted Posts, which Facebook launched in May of this year. For $5 $10, or $15, Facebook will make your post more visible within your followers’ news feeds. If you don’t promote your post, only a fraction of your followers will ever see it. On […]

How Many Social Networks Are Enough?

Last month I registered for the BlogHer 13 conference, which will take place in Chicago July 25-27 of next year, and I’m very excited! The early bird rate has ended, but there’s a $299 holiday discount right now, so grab that if you haven’t already bought your ticket, so we can hang out in Chicago […]

In Real Life Networking vs Social Networking

Social networking, or online networking, is a style of networking that is popular among introverts writers because it allows us to blog, tweet, and post status updates from the quiet of our desk chairs and sofas. We don’t need to articulately deliberate over the national deficit while sipping martinis and munching canapés in some stranger’s […]

Does Social Media Sell Books?

The $64,000 question when it comes to social media is: Does it sell books? Many authors have written blog posts attempting to answer this question, and the consensus seems to be that yes, done right, social media does sell books, but in modest quantities. In other words, a rock star social media platform does not […]