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What Makes a Great Blog?

When I teach Blogging for Beginners at the San Francisco Writers’ Grotto, we get everyone’s blogs set up, but that’s the easy part. Learning how to use WordPress, Blogger, or SquareSpace will get your blog online, but it won’t make you a great blogger. Great blogs have five things in common—quality design, great content, clear […]

10 Reasons to Start Blogging

Every now and then you read a gloom and doom post about blogging like “Is blogging dead?” or “Where are all the bloggers?” Blogging is far from dead. Some people who were blogging five days a week four years ago may have slowed down or quit because they got burned out, and there’s no question […]

Medium: A Better Blogging Platform for Authors?

Everyone’s been talking about Medium lately. Alexis Madrigal wrote a post about it for The Atlantic. I’ve received multiple invitations from writers who are looking for feedback on drafts of work they’ve posted on Medium. Students in my Blogging for Beginners class have been talking about Medium. But what is Medium? And should you be […]

WordPress.org vs WordPress.com: The Smackdown

First, a few updates:

It’s not too late to win some BlogHer ’13 swag and an ebook copy of Guy Kawasaki’s APE: Author, Publisher, Entrepreneur. Just leave a comment here (You must be subscribed to Writerland to participate–you can do that by entering your email address over there in the right sidebar–>) by midnight Sunday. […]

5 Things I Learned at BlogHer ’13

Guy Kawasaki and I at BlogHer ’13

The weekend before last I attended BlogHer ’13 in Chicago along with 5000 other (mostly female) bloggers. We heard keynotes by Pioneer Woman Ree Drummond, social media guru Guy Kawasaki, Facebook COO and Lean In author Sheryl Sandberg, and Walking Dead producer Gale Anne Hurd. Queen Latifah […]

7 Things I Take to Writers’ Conferences

First up, a few announcements:

I have room for a couple more students in my Blogging for Beginners class, which starts August 7 and runs for four Wednesdays at the San Francisco Writers’ Grotto. Email me if you’d like to enroll!

Anyone who has followed this blog for a while knows that my posts […]

How Much Should You Share Online?

The leak of the NSA’s Prism program has everyone thinking about online privacy. In addition to wondering whether your emails to your grandmother are being monitored by the government, you need to think about how much is safe to share on social media networks. The New York Times rule (“Don’t do anything […]

How to Convert Your Followers into 1000 True Fans

If you’ve been reading blogs for a while, you have probably come across the term “1000 true fans.” Kevin Kelly first wrote about this idea on his blog Technium. The number 1000 is an estimate, of course, but the rationale goes that all you need to succeed in your field are 1000 true fans, […]

Tips for Making Video Blog Posts

I hope everyone had a great Memorial Day weekend! This week, I’m switching things around a bit and posting my YouTube video today and my regularly scheduled blog post on Thursday. Here are a few tips to help you make your own video blog posts, including links to all my equipment. (To be sure you […]

Should All Authors Blog?

This week, I’m introducing a series of YouTube videos that I am creating to give readers who don’t have a lot of time to read long blog posts quick access to information about writing, editing, publishing, and social media. To be sure you don’t miss any, click on the red “Subscribe to my videos on […]