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In 2012, Twitter and Pinterest rose to prominence, and Facebook bought Instagram and went public. In 2013, Twitter released Vine and went public, Google+ starting gaining traction, and SnapChat turned down a $3 billion offer from Facebook. What will 2014 bring?
1. Google+, Google+, Google+ 2014 is going to be all […] January 9th, 2014 | Tags: Facebook, Google, Google Plus, LinkedIn, Medium, SnapChat, Social Media, social network, social networks of 2014, Twitter | Category: Blogging, Marketing, Social Media, The Author Platform | 20 comments - (Comments are closed) Per my own advice, I am reading Ryan Holiday’s Trust Me, I’m Lying: Confessions of a Media Manipulator, a disturbing exposé of how marketing people manipulate the public through the media. If you’ve ever been angered or annoyed by American Apparel ads, Holiday has done his job. As the Director of Marketing for […] October 24th, 2013 | Tags: American Apparel, freelance editing, I'm Lying, Meghan Ward, Ryan Holiday, Trust Me, Writerland | Category: Marketing | 20 comments - (Comments are closed) Last month I wrote about how NOT to promote your book. This week, I want to talk about a few ways you SHOULD promote your book and other writing. 1. Include your website, Facebook page, Twitter handle, etc. in the signature on all your emails. Include your email and Twitter handle (at a minimum) […] October 18th, 2013 | Tags: author platform, book promotion, freelance editor, Marketing, Meghan Ward, Publishing, Self-Publishing, Social Media, social media marketing, Writerland | Category: Marketing, Publishing, Self-Publishing, Social Media, The Author Platform | 292 comments - (Comments are closed) A phrase that’s been buzzing around the Internet lately is “transmedia storytelling.” But what is it? And how does it affect you as a writer? Transmedia storytelling is the technique of telling a single story using multiple platforms and technologies in order to expand your audience through multiple avenues of engagement. For example, a YA […] October 9th, 2013 | Tags: book marketing, book promotion, Meghan Ward, transmedia storytelling, Writerland | Category: Books, Marketing, Self-Publishing, Social Media, Writing | 22 comments - (Comments are closed) Don’t do this to your friends
Here’s a common scenario. I say to a friend, “I wonder what Sarah is up to. I haven’t heard from her since we were in that writers’ group three years ago.” Friend: “I haven’t heard from her either. I googled her once, […] September 5th, 2013 | Tags: author platform, blogging, book marketing, book promotion, Facebook, Instagram, Self-Publishing, social marketing, Social Media, Twitter | Category: Blogging, Marketing, Publishing, Self-Publishing, Social Media, The Author Platform | 40 comments - (Comments are closed) Last week in my Blogging for Beginners class at the San Francisco Writers’ Grotto, a student declared that she doesn’t feel comfortable putting her photo on her blog, something I strongly encourage all my students to do. People want to know what the blogger they’re following looks like, and the more professional the photo, […] August 27th, 2013 | Tags: author platform, extrovert, introvert, Marketing, Meghan Ward, Publishing, Quiet, Self-Publishing, Susan Cain, The Power of Introverts, Writerland, writers, Writing | Category: Marketing, Publishing, Self-Publishing, Social Media, The Author Platform, Writing | 31 comments - (Comments are closed) First, a few updates: It’s not too late to win some BlogHer ’13 swag and an ebook copy of Guy Kawasaki’s APE: Author, Publisher, Entrepreneur. Just leave a comment here (You must be subscribed to Writerland to participate–you can do that by entering your email address over there in the right sidebar–>) by midnight Sunday. […] August 16th, 2013 | Tags: Alta Peterson, blog, Blogger, blogging, freelance editor, host your own blog, Meghan Ward, San Francisco editor, self-hosting, Social Media, social network, Tumblr, Wordpress, Wordpress.com, Wordpress.org, Writerland | Category: Blogging, Marketing, Self-Publishing, Social Media, The Author Platform | 61 comments - (Comments are closed) Guy Kawasaki and I at BlogHer ’13 The weekend before last I attended BlogHer ’13 in Chicago along with 5000 other (mostly female) bloggers. We heard keynotes by Pioneer Woman Ree Drummond, social media guru Guy Kawasaki, Facebook COO and Lean In author Sheryl Sandberg, and Walking Dead producer Gale Anne Hurd. Queen Latifah […] August 6th, 2013 | Tags: Blogger, blogging, BlogHer, BlogHer '13, freelance editor, Guy Kawasaki, Lean In, Meghan Ward, Queen Latifah, Randi Zuckerberg, Ree Drummond, San Francisco editor, Sheryl Sandberg, Social Media, social network, The Pioneer Woman, Writerland | Category: Blogging, Contests, E-Books, Marketing, Publishing, Social Media, The Author Platform | 38 comments - (Comments are closed) First up, a few announcements: I have room for a couple more students in my Blogging for Beginners class, which starts August 7 and runs for four Wednesdays at the San Francisco Writers’ Grotto. Email me if you’d like to enroll! Anyone who has followed this blog for a while knows that my posts […] July 25th, 2013 | Tags: Blogger, blogging, BlogHer, BlogHer '13, freelance editing, freelance editor, Meghan Ward, Social Media, social networking, Writerland | Category: Blogging, Marketing, Social Media, The Author Platform | 9 comments - (Comments are closed)
If you read many blogs, you probably use an RSS reader, and chances are that RSS reader is Google Reader—or was. Google Reader will be obsolete as of Monday, July 1, so you’ve got three more days to get your feeds transferred to a new reader before you lose […] June 27th, 2013 | Tags: blog readers, blogs, Digg Reader, Feed Wrangler, Feedbin, Feedly, Fever, Google Reader, Google Reader alternatives, Google Reader replacements, Newsblur, Pulse, RSS readers | Category: Blogging, Marketing, Social Media | 18 comments - (Comments are closed) |
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