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I’ve been thinking about fear lately. When I attended the BlogHer ’13 conference in Chicago, Sheryl Sandberg (COO of Facebook and author of Lean In) urged us to “Write down what you are afraid of, then go do it.” I thought about what I wanted […] October 30th, 2014 | Tags: author platform, fear, freelance editor, Marketing, Meghan Ward, networking, self-confidence, self-promotion, Social Media, social networking, stage fright, Writerland | Category: Marketing, Publishing, Social Media, The Author Platform, Writing | 5 comments - (Comments are closed) Tuesday night, I had the privilege of attending Sin and Syntax author Constance Hale’s class The Book Biz from A to Z at the San Francisco Writers’ Grotto. One of the topics that arose was platform. Today, every agent and editor wants to know that you have a platform before representing/buying your book. But […] January 23rd, 2014 | Tags: author platform, book marketing, Marketing, Meghan Ward, personal brand, Publishing, Social Media, social networking, Writerland | Category: Blogging, Publishing, Self-Publishing, Social Media, The Author Platform | 29 comments - (Comments are closed) Last month I wrote about how NOT to promote your book. This week, I want to talk about a few ways you SHOULD promote your book and other writing. 1. Include your website, Facebook page, Twitter handle, etc. in the signature on all your emails. Include your email and Twitter handle (at a minimum) […] October 18th, 2013 | Tags: author platform, book promotion, freelance editor, Marketing, Meghan Ward, Publishing, Self-Publishing, Social Media, social media marketing, Writerland | Category: Marketing, Publishing, Self-Publishing, Social Media, The Author Platform | 292 comments - (Comments are closed) Last week in my Blogging for Beginners class at the San Francisco Writers’ Grotto, a student declared that she doesn’t feel comfortable putting her photo on her blog, something I strongly encourage all my students to do. People want to know what the blogger they’re following looks like, and the more professional the photo, […] August 27th, 2013 | Tags: author platform, extrovert, introvert, Marketing, Meghan Ward, Publishing, Quiet, Self-Publishing, Susan Cain, The Power of Introverts, Writerland, writers, Writing | Category: Marketing, Publishing, Self-Publishing, Social Media, The Author Platform, Writing | 31 comments - (Comments are closed) I teach social media and blogging classes here at the San Francisco Writers’ Grotto. In these classes, I explain to writers how to write a great blog post, how to market their services through their blog, Facebook and Twitter, how to create a community of enthusiastic fans of their work, and how to manage their […] April 10th, 2012 | Tags: author platform, Bay Area editors, blogging, blogging classes, e-book publishing, freelance editors, indie publishing, Marketing, Meghan Ward, personal brand, Publishing, San Francisco editors, Self-Publishing, Social Media, social networking, Writerland, Writing | Category: Dis n Dat | 15 comments - (Comments are closed) Two weeks ago, I wrote a post titled “If Publicity Doesn’t Sell Books, What Does?” in which numerous published authors offered insider tips on how they publicized and marketed theirs books, and numerous writers responded. This week, Paul J. Krupin, a publicist who blogs at Direct Contact PR, offers his perspective on the publicity debate. […] March 13th, 2012 | Tags: Bay Area editors, creative writing, fiction, Marketing, Meghan Ward, memoirs, nonfiction, novels, PR, publicity, Publishing, San Francisco editors, Writerland, Writing | Category: Marketing, Publishing, Self-Publishing, Social Media, The Author Platform, Writing | 13 comments - (Comments are closed) UPDATE: The winner of The Edge of Maybe contest is … KRISTAN! It was a tough decision for Ericka, so she took her top six choices and randomized them. Kristan, please email me your latest address, so I can forward it to Ericka. And everyone else, if you’re in the Bay Area, don’t miss Ericka’s […] February 28th, 2012 | Tags: author platform, Awl, Bay Area editors, book publicity, Bust, Gerard Jones, Growgirl, Hairpin, Heather Donahue, Janis Cooke Newman, Jason Roberts, Marketing, Meghan Ward, Publishing, San Francisco editors, T.J. Stiles, The New York Times, The New Yorker, The Rumpus, Writerland, Zoe Fitzgerald Carter | Category: Marketing, Publishing, Social Media, The Author Platform, Writing | 30 comments - (Comments are closed) Holly Watson is a Publicity Manager at Viking Penguin books and is based in Los Angeles, where she has been living since 2003. Since beginning her career in New York City as a Publicity Assistant in 1997, she has worked with a wide range of authors, including: T.C. Boyle, Stewart O’Nan, Terry McMillan, Garrison Keillor, […] August 10th, 2011 | Tags: Bay Area editors, book publicity, Holly Watson, Marketing, Meghan Ward, Penguin, publicist, Publishing, Viking, Viking Penguin, Writerland | Category: Author Interviews, Marketing, Publishing, The Author Platform, Writing | 13 comments - (Comments are closed) Today my good friend Alta Peterson over at Alta Peterson Communications has written a wonderful guest post about e-mail marketing. If you think e-mail marketing isn’t for you, think again. Every writer I know uses e-mail marketing once her book comes out to blast an ad with the book cover on the front to all […] June 21st, 2011 | Tags: Alta Peterson, author platform, Constant Contact, e-mail marketing, iContact, Mail Chimp, Marketing, Meghan Ward, personal brand, Publishing, Social Media, Writerland, writers | Category: Marketing, Publishing, Self-Publishing, Social Media, The Author Platform, Writing | 22 comments - (Comments are closed) A few years ago, I read Robert Kiyosaki’s “Rich Dad, Poor Dad,” and the paragraph that stuck with me more than any other was a story about a woman who interviewed Kiyosaki (in Singapore, I think) for a news article. After the interview, she mentioned that she had written a novel, that she’d gotten good […] May 31st, 2011 | Tags: author brand, author platform, Books, Chris Brogan, Christina Katz, Crush It, Gay Vaynerchuk, Get Known Before the Book Deal, Inbound Marketing, Kristen Lamb, Malcolm Gladwell, Marketing, Meghan Ward, Publishing, San Francisco Writers' Grotto, Social Media, Social Media Madness, The Grotto, The Tipping Point, Trust Agents, We Are Not Alone, Writerland, Writers' Grotto, Writing | Category: Books, E-Books, Marketing, Publishing, Reading, Self-Publishing, Social Media, The Author Platform, Writing | 23 comments - (Comments are closed) |
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