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What Are You Afraid Of? 4 Ways to Overcome Your Fears and Follow Your Dreams

Photo courtesy of Stuart Anthony via Creative Commons

 

I’ve been thinking about fear lately. When I attended the BlogHer ’13 conference in Chicago, Sheryl Sandberg (COO of Facebook and author of Lean In) urged us to “Write down what you are afraid of, then go do it.” I thought about what I […]

Six Ways to Build Your Author Platform

Tuesday night, I had the privilege of attending Sin and Syntax author Constance Hale’s class The Book Biz from A to Z at the San Francisco Writers’ Grotto. One of the topics that arose was platform.

Today, every agent and editor wants to know that you have a platform before representing/buying your book. But […]

5 Easy Ways to Promote Your Book

Last month I wrote about how NOT to promote your book. This week, I want to talk about a few ways you SHOULD promote your book and other writing.

1. Include your website, Facebook page, Twitter handle, etc. in the signature on all your emails. Include your email and Twitter handle (at a minimum) […]

How To Be A Little Less Introverted

Last week in my Blogging for Beginners class at the San Francisco Writers’ Grotto, a student declared that she doesn’t feel comfortable putting her photo on her blog, something I strongly encourage all my students to do. People want to know what the blogger they’re following looks like, and the more professional the photo, […]

Should You Hire A Social Media Coach?

I teach social media and blogging classes here at the San Francisco Writers’ Grotto. In these classes, I explain to writers how to write a great blog post, how to market their services through their blog, Facebook and Twitter, how to create a community of enthusiastic fans of their work, and how to manage their […]

Does Publicity Sell Books? The Debate Continues

Two weeks ago, I wrote a post titled “If Publicity Doesn’t Sell Books, What Does?” in which numerous published authors offered insider tips on how they publicized and marketed theirs books, and numerous writers responded. This week, Paul J. Krupin, a publicist who blogs at Direct Contact PR, offers his perspective on the publicity debate. […]

If Publicity Doesn’t Sell Books, What Does?

UPDATE: The winner of The Edge of Maybe contest is …

KRISTAN!

It was a tough decision for Ericka, so she took her top six choices and randomized them. Kristan, please email me your latest address, so I can forward it to Ericka. And everyone else, if you’re in the Bay Area, don’t miss Ericka’s […]

Penguin Publicist Holly Watson Talks Shop

Holly Watson is a Publicity Manager at Viking Penguin books and is based in Los Angeles, where she has been living since 2003. Since beginning her career in New York City as a Publicity Assistant in 1997, she has worked with a wide range of authors, including: T.C. Boyle, Stewart O’Nan, Terry McMillan, Garrison Keillor, […]

Email Marketing For Cool People

Today my good friend Alta Peterson over at Alta Peterson Communications has written a wonderful guest post about e-mail marketing. If you think e-mail marketing isn’t for you, think again. Every writer I know uses e-mail marketing once her book comes out to blast an ad with the book cover on the front to all […]

Best Social Media Books for Authors

A few years ago, I read Robert Kiyosaki’s “Rich Dad, Poor Dad,” and the paragraph that stuck with me more than any other was a story about a woman who interviewed Kiyosaki (in Singapore, I think) for a news article. After the interview, she mentioned that she had written a novel, that she’d gotten good […]