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Dear Klout: It’s Not Me, It’s You

I was a Klout junkie. The first thing I did when I woke up in the morning was reach for my iPad and check my Klout score to see if it had gone up a point since the previous night (scores apparently change in the middle of the night). I’m a casual gamer (Settlers of […]

Blogging Rule #1: Keep It Real

It’s so easy for bloggers to get caught up in the race for more followers, more comments, more hits. I know that when I get two comments on my Link Love posts (and one of them is mine) I want to stop posting links—partly because I feel it’s a waste of time if people aren’t […]

What is your social media influence score? (And does it matter?)

You’re working on building your author platform. You’re blogging, you’re tweeting, you’re Linked In, and you’re posting to your Facebook author page. But how can you tell if all those hours spent on the social media treadmill are having an impact?

On your blog, you can monitor how many unique visitors and page views […]