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How to Convert Your Followers into 1000 True Fans

If you’ve been reading blogs for a while, you have probably come across the term “1000 true fans.” Kevin Kelly first wrote about this idea on his blog Technium. The number 1000 is an estimate, of course, but the rationale goes that all you need to succeed in your field are 1000 true fans, […]

Tips for Making Video Blog Posts

I hope everyone had a great Memorial Day weekend! This week, I’m switching things around a bit and posting my YouTube video today and my regularly scheduled blog post on Thursday. Here are a few tips to help you make your own video blog posts, including links to all my equipment. (To be sure you […]

Should All Authors Blog?

This week, I’m introducing a series of YouTube videos that I am creating to give readers who don’t have a lot of time to read long blog posts quick access to information about writing, editing, publishing, and social media. To be sure you don’t miss any, click on the red “Subscribe to my videos on […]

How to Avoid Becoming a Self-Publishing Failure

An essay that ran in Salon two weeks ago titled “I’m a self-publishing failure” recounts how one writer, John Winters, spent countless hours and dollars promoting his book online only to sell a handful of copies. Where did John go wrong? How can you avoid becoming a self-publishing failure?

1. First of all, start […]

10 Twitter Tips for Authors (and everyone else)

1. Use your name/brand as your Twitter handle. For the same reason that you want your name on your blog and your Facebook page, people won’t realize that Kiala Givehand is “supercoolwriter,” whose Tweets they follow and love, when they see her book in the bookstore, and they won’t buy it. Unlike on Facebook, […]

Vine: A Social Media Video Tool For Introverts

For those of you who were intimidated by the thought of marketing yourself on YouTube, here’s a video tool for you.Vine, Twitter’s new social media video app, allows you to make short videos on your computer or mobile device and easily upload them to your Vine, Twitter, and Facebook accounts. The catch? The videos are […]

1020 Words About How Writers Can Use YouTube

Today I’d like to welcome Dane Golden of Hey.com, who is here to talk about how writers can use YouTube to build their author platforms.

If you’re a writer, how should you use YouTube?

Well, I believe YouTube is best thought of as social video, a conversation between you, the writer, and […]

Book Bloggers: The Secret to Book Marketing Success

Social networks like Facebook, Twitter, Google+, and Instagram are great for connecting with your friends and your fans, but how can you expand your reach to people who have never heard of you? Self-publishing stars like Amanda Hocking know the secret: book bloggers. Reviews by high-profile book bloggers can make the difference between a […]

Social Media: How to Avoid Burnout

Happy 2013!

If you’re an astute Writerland reader, you noticed that I took a break from social media over the holidays. I didn’t blog, I didn’t tweet, I didn’t Facebook or Google+ or pin. I played Angry Birds (the board game, not the iPhone app), Rush Hour, and Munchkin, I solved the Perplexus Rookie […]

Facebook: Will You Pay To Play?

If you have a professional Facebook page, you’re probably familiar with Promoted Posts, which Facebook launched in May of this year. For $5 $10, or $15, Facebook will make your post more visible within your followers’ news feeds. If you don’t promote your post, only a fraction of your followers will ever see it. On […]