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Four Book Marketing Tips

Last month I posted an interview with SheBooks co-founder Laura Fraser. This month I want to discuss a few things about what I learned by publishing my first book, Runway, and what I plan to do differently next time.

Photo courtesy of NASA

 

1. Are you blogging to the wrong audience?

What is […]

How to prevent social media from taking over your life (and your writing)

If you’re like me…

You remember that you never RSVP’d to your friend’s book launch, so you log onto Facebook to search for the invitation and you see that another friend finally gave birth to her long overdue baby. You congratulate her. Then you notice that a third friend has posted a fascinating article about […]

Six Ways to Build Your Author Platform

Tuesday night, I had the privilege of attending Sin and Syntax author Constance Hale’s class The Book Biz from A to Z at the San Francisco Writers’ Grotto. One of the topics that arose was platform.

Today, every agent and editor wants to know that you have a platform before representing/buying your book. But […]

Hottest Social Networks of 2014

 

 

In 2012, Twitter and Pinterest rose to prominence, and Facebook bought Instagram and went public. In 2013, Twitter released Vine and went public, Google+ starting gaining traction, and SnapChat turned down a $3 billion offer from Facebook. What will 2014 bring?

 

1. Google+, Google+, Google+

2014 is going to be all […]

5 Easy Ways to Promote Your Book

Last month I wrote about how NOT to promote your book. This week, I want to talk about a few ways you SHOULD promote your book and other writing.

1. Include your website, Facebook page, Twitter handle, etc. in the signature on all your emails. Include your email and Twitter handle (at a minimum) […]

How NOT to Promote Your Book

Don’t do this to your friends

 

 

 

 

 

 

Here’s a common scenario.

I say to a friend, “I wonder what Sarah is up to. I haven’t heard from her since we were in that writers’ group three years ago.”

Friend: “I haven’t heard from her either. I googled her […]

WordPress.org vs WordPress.com: The Smackdown

First, a few updates:

It’s not too late to win some BlogHer ’13 swag and an ebook copy of Guy Kawasaki’s APE: Author, Publisher, Entrepreneur. Just leave a comment here (You must be subscribed to Writerland to participate–you can do that by entering your email address over there in the right sidebar–>) by midnight Sunday. […]

5 Things I Learned at BlogHer ’13

Guy Kawasaki and I at BlogHer ’13

The weekend before last I attended BlogHer ’13 in Chicago along with 5000 other (mostly female) bloggers. We heard keynotes by Pioneer Woman Ree Drummond, social media guru Guy Kawasaki, Facebook COO and Lean In author Sheryl Sandberg, and Walking Dead producer Gale Anne Hurd. Queen […]

7 Things I Take to Writers’ Conferences

First up, a few announcements:

I have room for a couple more students in my Blogging for Beginners class, which starts August 7 and runs for four Wednesdays at the San Francisco Writers’ Grotto. Email me if you’d like to enroll!

Anyone who has followed this blog for a while knows that my posts […]

How Much Should You Share Online?

The leak of the NSA’s Prism program has everyone thinking about online privacy. In addition to wondering whether your emails to your grandmother are being monitored by the government, you need to think about how much is safe to share on social media networks. The New York Times rule (“Don’t do anything […]