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Tips for Making Video Blog Posts

I hope everyone had a great Memorial Day weekend! This week, I’m switching things around a bit and posting my YouTube video today and my regularly scheduled blog post on Thursday. Here are a few tips to help you make your own video blog posts, including links to all my equipment. (To be sure you […]

Should All Authors Blog?

This week, I’m introducing a series of YouTube videos that I am creating to give readers who don’t have a lot of time to read long blog posts quick access to information about writing, editing, publishing, and social media. To be sure you don’t miss any, click on the red “Subscribe to my videos on […]

How to Avoid Becoming a Self-Publishing Failure

An essay that ran in Salon two weeks ago titled “I’m a self-publishing failure” recounts how one writer, John Winters, spent countless hours and dollars promoting his book online only to sell a handful of copies. Where did John go wrong? How can you avoid becoming a self-publishing failure?

1. First of all, start […]

1020 Words About How Writers Can Use YouTube

Today I’d like to welcome Dane Golden of Hey.com, who is here to talk about how writers can use YouTube to build their author platforms.

If you’re a writer, how should you use YouTube?

Well, I believe YouTube is best thought of as social video, a conversation between you, the writer, and […]

Book Bloggers: The Secret to Book Marketing Success

Social networks like Facebook, Twitter, Google+, and Instagram are great for connecting with your friends and your fans, but how can you expand your reach to people who have never heard of you? Self-publishing stars like Amanda Hocking know the secret: book bloggers. Reviews by high-profile book bloggers can make the difference between a […]

Social Media: How to Avoid Burnout

Happy 2013!

If you’re an astute Writerland reader, you noticed that I took a break from social media over the holidays. I didn’t blog, I didn’t tweet, I didn’t Facebook or Google+ or pin. I played Angry Birds (the board game, not the iPhone app), Rush Hour, and Munchkin, I solved the Perplexus Rookie […]

Facebook: Will You Pay To Play?

If you have a professional Facebook page, you’re probably familiar with Promoted Posts, which Facebook launched in May of this year. For $5 $10, or $15, Facebook will make your post more visible within your followers’ news feeds. If you don’t promote your post, only a fraction of your followers will ever see it. On […]

9 SEO Tips for Authors

If you’re a blogger, you’ve probably heard the term “SEO,” short for “search engine optimization.” You may even know what SEO is (a method for improving your website’s ranking in Google and other search engine results). But why should you care about SEO? Because few people look past the first page of results when they […]

In Real Life Networking vs Social Networking

Social networking, or online networking, is a style of networking that is popular among introverts writers because it allows us to blog, tweet, and post status updates from the quiet of our desk chairs and sofas. We don’t need to articulately deliberate over the national deficit while sipping martinis and munching canapés in some stranger’s […]

Does Social Media Sell Books?

The $64,000 question when it comes to social media is: Does it sell books? Many authors have written blog posts attempting to answer this question, and the consensus seems to be that yes, done right, social media does sell books, but in modest quantities. In other words, a rock star social media platform does not […]