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Is blogging a waste of time?

The weekend before last, I attended a publishing panel at the San Francisco Writers’ Grotto during which literary agent Andy Ross of the Andy Ross Literary Agency said, “Publishers say they expect you to blog and to use social media. I blog and I get about 100 hits a day, and I’m relatively famous, and […]

Samuel Park on Social Media

I’m on vacation for a couple of weeks, but I’m looking forward to catching up on everyone’s blogs and tweets when I return. Meanwhile, here’s a guest post from Samuel Park, author of This Burns My Heart. If you haven’t bought his book yet, do! Samuel is an exceedingly intelligent and talented writer. I loved […]

Email Marketing For Cool People

Today my good friend Alta Peterson over at Alta Peterson Communications has written a wonderful guest post about e-mail marketing. If you think e-mail marketing isn’t for you, think again. Every writer I know uses e-mail marketing once her book comes out to blast an ad with the book cover on the front to all […]

Interview: Ethan Nosowsky, Editor-at-Large, Graywolf Press

Ethan Nosowsky is Editor-at-Large at Graywolf Press. He is also Consultant for Innovative Literature at the Creative Capital Foundation. Previously he was an editor at Farrar, Straus and Giroux. He has edited books by Jeffery Renard Allen, Emily Barton, Elias Canetti, Geoff Dyer, Stephen Elliott, John Haskell, J. Robert Lennon, and Isaac Bashevis Singer, among […]

Best Social Media Books for Authors

A few years ago, I read Robert Kiyosaki’s “Rich Dad, Poor Dad,” and the paragraph that stuck with me more than any other was a story about a woman who interviewed Kiyosaki (in Singapore, I think) for a news article. After the interview, she mentioned that she had written a novel, that she’d gotten good […]

What is your social media influence score? (And does it matter?)

You’re working on building your author platform. You’re blogging, you’re tweeting, you’re Linked In, and you’re posting to your Facebook author page. But how can you tell if all those hours spent on the social media treadmill are having an impact?

On your blog, you can monitor how many unique visitors and page views […]

Your Facebook Page and “Glee”

Because I will be teaching a social media class at the San Francisco Writers’ Grotto beginning next month, I’ll be blogging a lot about social media in the coming weeks. Many of you commented on my post about Facebook Pages with questions, so Miles has graciously offered to write a follow-up post. Here it is:

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11 Twitter Tips

Because I’m going to be teaching a class on Social Media at the San Francisco Writers’ Grotto next month, I’ll be blogging more about social media in the coming weeks. Today: 10 Twitter Tips.

1. Choose a Twitter handle that people will remember. Whether it’s your name (@charliesheen, @meghancward), a cute nickname (@ Mc_Huge, @iamnatedavis), […]

How Do You Present Yourself To The World?

We’ve talked about branding and how important it is to present yourself professionally online through your website, blog, Tweets, and Facebook page. But what about in person? How do you present yourself to the world? Are you the kookie artist with the wild hair and the scrappy jeans? The clean-cut professional who wears twin sets […]

Personal Branding

When I was a kid, I ate a lot of peanut butter, always creamy smooth Jif. I didn’t like Skippy or any other brand. Only Jif. When I moved to Paris, this small American grocery store run by a Lebanese couple near my apartment was the only place I could find peanut butter, but it […]