If you’re a blogger, you’ve probably heard the term “SEO,” short for “search engine optimization.” You may even know what SEO is (a method for improving your website’s ranking in Google and other search engine results). But why should you care about SEO? Because few people look past the first page of results when they […]
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October 23rd, 2012 | Tags: author platform, blogging, blogging classes, E-Books, e-publishing, freelance editors, Meghan Ward, San Francisco editors, San Francisco Writers' Grotto, search engine marketing, search engine optimization, Self-Publishing, SEM, SEO, Social Media, social networking, The Grotto, Writerland | Category: E-Books, Marketing, Self-Publishing, Social Media, The Author Platform | 93 comments - (Comments are closed) Social networking, or online networking, is a style of networking that is popular among introverts writers because it allows us to blog, tweet, and post status updates from the quiet of our desk chairs and sofas. We don’t need to articulately deliberate over the national deficit while sipping martinis and munching canapés in some stranger’s […] October 9th, 2012 | Tags: Bay Area editors, blogging, Facebook, freelance editors, Malcolm Gladwell, Meghan Ward, San Francisco editors, Social Media, social networking, The Tipping Point, Twitter, Writerland | Category: Marketing, Self-Publishing, Social Media, The Author Platform, Writing | 18 comments - (Comments are closed) The $64,000 question when it comes to social media is: Does it sell books? Many authors have written blog posts attempting to answer this question, and the consensus seems to be that yes, done right, social media does sell books, but in modest quantities. In other words, a rock star social media platform does not […] September 25th, 2012 | Tags: author platform, blogging, Facebook, freelance editors, Meghan Ward, San Francisco editors, Social Media, social networking, Twitter, Writerland | Category: Marketing, Memoir, Publishing, Self-Publishing, Social Media, The Author Platform, Writing | 21 comments - (Comments are closed) Who’s going to BlogHer ’13? It will be in Chicago, Thursday through Saturday, July 25-27, of—you guessed it—2013. Early Bird registration ends Nov. 7. Until then you can register for half the regular price, just $198! No, I’m not advertising for BlogHer. I have no connection to BlogHer, but I really want to go to […] September 18th, 2012 | Tags: Bay Area editors, Blogger, blogging, BlogHer, freelance editors, Meghan Ward, Publishing, San Francisco editors, Social Media, social networking, Writerland, Writing | Category: Publishing, Social Media, The Author Platform, Writing | 14 comments - (Comments are closed) First, I want to let my Bay Area peeps know that I have a new session of Blogging for Beginners starting next Wednesday, September 19, at the San Francisco Writers’ Grotto, and there are a couple of spots left. If you’re interested in signing up, contact me as soon as possible. And now … Should […] September 11th, 2012 | Tags: Bay Area editors, Berkeley editors, blog, Blogger, blogging, freelance editors, Meghan Ward, San Francisco editors, Social Media, social networking, Writerland | Category: Marketing, Social Media, The Author Platform | 22 comments - (Comments are closed) I’ve begun a new column for SheWrites called Networking for Introverts, which will run every other Thursday, and I’ll repost those here. Here is the latest: With the growing popularity of Buffer and the introduction of HootSuite’s AutoSchedule feature, there has been a lot of brouhaha on the Internet lately about whether you should preschedule […] August 16th, 2012 | Tags: Berkeley editors, blogging, freelance editing, Meghan Ward, Memoir, Networking for Introverts, San Francisco editors, Social Media, social networking, Twitter, Writerland | Category: Marketing, Publishing, Social Media, The Author Platform | 26 comments - (Comments are closed) Happy Independence Day! And congratulations to the winner of the How to be a Writer in the E-Age give-away, Sara Renae. Thank you to Anne Allen for a wonderful guest post last week and to everyone who took the time to comment. I am eager to read Anne’s book, and I encourage you to pick […] July 4th, 2012 | Tags: A.A.Milne, Bay Area editors, blogging, blogging classes, book editors, freelance editors, Meghan Ward, Publishing, San Francisco editors, Social Media, Social Media classes, Writerland, Writing | Category: Memoir, Publishing, Social Media, Writing | 22 comments - (Comments are closed) When I teach blogging and social media classes at the San Francisco Writers’ Grotto, students frequently ask me, “Where can I get art for my blog? Can I just google images and use those?” The answer is yes, you can, but no, you may not. Because any image you find on the Internet may be […] June 21st, 2012 | Tags: Bay Area editors, Blogger, bloggers, blogging, Clip Art, Creative Commons, freelance editors, iStockPhoto, Meghan Ward, photos, San Francisco editors, San Francisco Writers' Grotto, SF Grotto, ShutterStock, Social Media, social networking, Stock.XChng, websites, Wordpress, Writerland | Category: Marketing, Social Media, The Author Platform, Writing | 122 comments - (Comments are closed) I teach social media and blogging classes here at the San Francisco Writers’ Grotto. In these classes, I explain to writers how to write a great blog post, how to market their services through their blog, Facebook and Twitter, how to create a community of enthusiastic fans of their work, and how to manage their […] April 10th, 2012 | Tags: author platform, Bay Area editors, blogging, blogging classes, e-book publishing, freelance editors, indie publishing, Marketing, Meghan Ward, personal brand, Publishing, San Francisco editors, Self-Publishing, Social Media, social networking, Writerland, Writing | Category: Dis n Dat | 15 comments - (Comments are closed) 1. Get over your fear of self-promotion. Just do it. Now. Done? Good. I get an email newsletter from professional coach Martha Borst every week. It has her photo at the top and an image of her book cover on the side. I don’t see that and think, “Oh God, there goes Martha promoting herself […] January 31st, 2012 | Tags: author blogs, author platform, author websites, Bay Area editors, Berkeley editors, blogging, Facebook, Meghan Ward, personal brand, San Francisco editors, Social Media, Social Media classes, social networking, Twitter, Writerland | Category: Marketing, Publishing, Social Media, The Author Platform, Writing | 23 comments - (Comments are closed) |
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