Today my good friend Alta Peterson over at Alta Peterson Communications has written a wonderful guest post about e-mail marketing. If you think e-mail marketing isn’t for you, think again. Every writer I know uses e-mail marketing once her book comes out to blast an ad with the book cover on the front to all […]
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June 21st, 2011 | Tags: Alta Peterson, author platform, Constant Contact, e-mail marketing, iContact, Mail Chimp, Marketing, Meghan Ward, personal brand, Publishing, Social Media, Writerland, writers | Category: Marketing, Publishing, Self-Publishing, Social Media, The Author Platform, Writing | 22 comments - (Comments are closed) Ethan Nosowsky is Editor-at-Large at Graywolf Press. He is also Consultant for Innovative Literature at the Creative Capital Foundation. Previously he was an editor at Farrar, Straus and Giroux. He has edited books by Jeffery Renard Allen, Emily Barton, Elias Canetti, Geoff Dyer, Stephen Elliott, John Haskell, J. Robert Lennon, and Isaac Bashevis Singer, among […] June 13th, 2011 | Tags: Adderall Diaries, author brand, author platform, blogging, Books, Editing, editors, Ethan Nosowsky, Graywolf Press, interviews, Meghan Ward, Publishing, Self-Publishing, Social Media, Stephen Elliott, Writerland, Writing | Category: Author Interviews, Books, E-Books, Editing, Marketing, Memoir, Publishing, Reading, Self-Publishing, Social Media, The Author Platform, Writing | 21 comments - (Comments are closed) Last Friday I had the pleasure of attending an author lunch at San Francisco publisher Berrett-Koehler. In attendance were Christine Pelosi, daughter of Nancy Pelosi and author of Campaign Boot Camp; William Bennett Turner, author of Figures of Speech, Sharon Donovan, former publishing director of Counterpoint Press, several other guests, and most of the Berrett-Koehler […] June 7th, 2011 | Tags: author brand, B.J. Gallagher, Berrett-Koehler, Books, Buddha, Buddhism, Franz Metcalf, Meghan Ward, Publishing, Social Media, What Would Buddha Do? A Peacock in a Land of Penguins, Writerland | Category: Books, Marketing, Publishing, Reading, Social Media, The Author Platform, Writing | 20 comments - (Comments are closed) A few years ago, I read Robert Kiyosaki’s “Rich Dad, Poor Dad,” and the paragraph that stuck with me more than any other was a story about a woman who interviewed Kiyosaki (in Singapore, I think) for a news article. After the interview, she mentioned that she had written a novel, that she’d gotten good […] May 31st, 2011 | Tags: author brand, author platform, Books, Chris Brogan, Christina Katz, Crush It, Gay Vaynerchuk, Get Known Before the Book Deal, Inbound Marketing, Kristen Lamb, Malcolm Gladwell, Marketing, Meghan Ward, Publishing, San Francisco Writers' Grotto, Social Media, Social Media Madness, The Grotto, The Tipping Point, Trust Agents, We Are Not Alone, Writerland, Writers' Grotto, Writing | Category: Books, E-Books, Marketing, Publishing, Reading, Self-Publishing, Social Media, The Author Platform, Writing | 23 comments - (Comments are closed) As you know if you read/watched Part I of our interview, author Nathan Bransford came to the San Francisco Writers’ Grotto for lunch last week, and I videotaped our interview. This half is really more of a conversation between Nathan and some of the writers at the Grotto, including Po Bronson, Constance Hale, and Caroline […] April 27th, 2011 | Tags: Books, Caroline Paul, Costance Hale, E-Books, Gerard Jones, Jacob Wonderbar, Laura Goode, Meghan Ward, Nathan Bransford, Po Bronson, Publishing, San Francisco Writers' Grotto, Self-Publishing, SF Grotto, Social Media, The Grotto, Writerland, Writing | Category: Author Interviews, Books, E-Books, Marketing, Publishing, Self-Publishing, Social Media, The Author Platform, Writing | 18 comments - (Comments are closed) I had the pleasure of meeting Nathan Bransford in person last week and interviewing him on video when he came to lunch at the San Francisco Writers’ Grotto, where I write. Here is the first part of the interview with the (edited) transcription below, so you can follow along to see who is asking the […] April 26th, 2011 | Tags: authors, Blogger, blogging, Books, Caroline Paul, childrens books, CNET, Constance Hale, Gerard Jones, Grotto, Helena Echlin, interview, Jacob Wonderbar, Laura Goode, Meghan Ward, Nathan Bransford, Po Bronson, Publishing, San Francisco Writers' Grotto, SF Grotto, Social Media, Writerland, Writing | Category: Author Interviews, Books, E-Books, Marketing, Publishing, Self-Publishing, Social Media, The Author Platform | 5 comments - (Comments are closed) You’re working on building your author platform. You’re blogging, you’re tweeting, you’re Linked In, and you’re posting to your Facebook author page. But how can you tell if all those hours spent on the social media treadmill are having an impact? On your blog, you can monitor how many unique visitors and page views […] April 12th, 2011 | Tags: author platform, Barack Obama, D4EO, Danielle Svetcov, David Patterson, Foundry Media, Gary Vaynerchuk, James Levine, Justin Bieber, Klout, Lady Gaga, Marketing, Meghan Ward, Mollie Glick, Nathan Bransford, Publishing, Social Media, social media analytics, Sprout Social, Weronika Janczuk, Writing | Category: Marketing, Publishing, Social Media, The Author Platform, Writing | 17 comments - (Comments are closed) Because I will be teaching a social media class at the San Francisco Writers’ Grotto beginning next month, I’ll be blogging a lot about social media in the coming weeks. Many of you commented on my post about Facebook Pages with questions, so Miles has graciously offered to write a follow-up post. Here it is: […] March 29th, 2011 | Tags: author platform, Facebook, Facebook Fan Page, Facebook Page, Glee, Meghan Ward, MIles Christian Daniels, milesmaria, personal branding, Social Media | Category: Marketing, Publishing, Social Media, The Author Platform | 7 comments - (Comments are closed) Because I’m going to be teaching a class on Social Media at the San Francisco Writers’ Grotto next month, I’ll be blogging more about social media in the coming weeks. Today: 10 Twitter Tips. 1. Choose a Twitter handle that people will remember. Whether it’s your name (@charliesheen, @meghancward), a cute nickname (@ Mc_Huge, @iamnatedavis), […] March 22nd, 2011 | Tags: Anne R. Allen, author platform, blogging, Dane Golden, Facebook, Jordan MacKay, Josh McHugh, Kristen Lippert Martin, Laughing Squid, Meghan Ward, personal branding, Publishing, Sierra Godfrey, Sin and Syntax, Social Media, Twitter, writers, Writing | Category: Marketing, Publishing, Social Media, The Author Platform, Writing | 19 comments - (Comments are closed) Just a few updates for my peeps here in the Bay Area, in case you’re not following me on Twitter or Facebook. (What? You’re not? Get on over there and follow/like me. You won’t regret it!) 1. I’ll be telling a story at the Porchlight storytelling series this Monday at 8 p.m. at the Verdi […] March 19th, 2011 | Tags: 7x7, Beth Lisick, blogs, disciplining toddlers, Facebook pages, Litquake, Meghan Ward, parenting, Porchlight, Regreturature, San Francisco Writers' Grotto, SF Grotto, Social Media, Twitter, Writers' Grotto | Category: Marketing, Memoir, Publishing, Social Media | 3 comments - (Comments are closed) |
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